DreamSeeds / Positioning / Your Audience
12/08/2011
Bethany Vallastere Imaging
11/15/2011
Kind words from one of our clients
Working with Doru Bere and his team at Dreambox has been a truly unique and rewarding experience. I never realized that the branding and marketing of our firm was such a science, until I met Doru. His approach to identifying and compiling the DNA of our company was a journey that required participation and involvement from each of us, as well as everyone on his team. This collaborative effort really invested each of my partners and I in the final product of our logo and branding, and we are extremely proud of the finished product.
When I began the process of looking for someone to design a website for our company, I interviewed several different people and got a plethora of responses. I figured we could go with one of those companies, but as more than one of them told me, our information would just be placed into a template already in existence and created by and for others. Something about that didn’t sit well with me, so I continued the search. Those other companies were offering generic solutions, and I wanted a custom solution. When I first met with Doru, his ideas and passion for his work were so evident that I knew immediately he was the one I wanted to work with. What started as a web page turned into a complete logo overhaul and re-branding of our company. Though the initial idea of a new logo was met with some reluctance from our team, minds quickly changed after seeing the proposed ideas from Doru’s team. Their fresh and energetic vision for what and who we are as a company (all based on the various tasks and exercises we had to complete both together and separately) made us quickly realize we had been settling for “ok” all these years, when we deserved and could easily be “great” through fine-tuning and revamping our look.
Doru was extremely easy to trust from the beginning. The leadership he provided as he took our team through the different tasks and exercises was an experience that opened our eyes up collectively and individually as to who we truly are and what we hold as important priority in our day to day interactions. Each of his tasks and steps in his well-organized process had meaning and purpose behind it. By the end we had each bought in and understood how it helped achieve the end goal. In looking at the finished product, we see the fabric of the DNA strands we discovered throughout the process, and we’re proud of that.
As his client, I appreciate his personal attentiveness. Though I know the absolute opposite is true, I felt at all times we were his one and only client. I also appreciate his consistent, prompt and thorough communication. I was always “kept in the loop” of everything. He freely shared his thoughts and ideas (as well as the rationale behind them) and I never felt as though I had to guess where things stood in the process. And probably more than anything, I appreciate Doru’s patience. Having never been through this process before on our end, as well as working with our multiple team members, we quickly recognized that personalities are different and personal likes and dislikes sometimes conflict with one another. Doru was extremely sensitive and understanding of these quirks and made every effort to help us successfully navigate these uncharted waters.
I cannot speak more highly of the Dreambox team. They are professional, talented and true visionaries for their clients.
10/13/2011
Fieldpass Consulting (2012 LogoLounge Master Library Book 4)
Metaphors often times help convey an idea better than a rational argument or analytical approach. In the case of Andre Field, a professional athlete who decided to launch his business carreer in consulting and coaching, the metaphor is a natural result of a clever Brand Strategy that uses the personal Brand DNA as its starting point. Based on truth, the Brand needs not defend its position bur rather projects it, over and over. The Design direction picked up the Naming and TagLine we created and successfully realized into a Logo that actually made it on the pages of LogoLounge Master Collection, released early 2012.
09/07/2011
A brand that goes beyond a symbol
Doru Bere is a magical man, who rejects the magician’s smoke and mirrors in favor of substance, sustainability, and the ongoing success of his customers.
From our first conversation to our current relationship, working with Doru has been a joy and an unexpected adventure. My husband and I came to him to design the web presence of our Seller Financed Notes business, Soaring Eagle Capital. What he and the team at Dreambox Creative gave us was so much more.
Doru was as keenly interested in us as he was about understanding the focus of our business. His insightful and comprehensive “assignments” were about getting to know my husband and me beyond our business conversations so that he could create a brand that reflected the two of us in addition to our business. He solicited our input every step of the way in the creation, development, and execution of our brand. And, the brand that was born became the heart of our Soaring Eagle Capital website, as well as our business cards, stationery and envelopes. Additionally, Doru’s deft vision spawned a sister brand and website for our original business, Soaring Eagle Ventures.
What makes Doru remarkable is his ability to connect with people, see and feel their vision, and manifest that vision into a brand that goes beyond a symbol.
Thank you, Doru and the talented team at Dreambox Creative, for the major role you have played in the future success of our two businesses, Soaring Eagle Ventures and Soaring Eagle Capital. My husband and I look forward to a continuing relationship with you and your magical creativity.
Mary Dachauer and Keith McMahan
08/24/2011
How to Create a Brand Family
Dreambox Creative was hired to develop brand strategy and identity for 2 related companies associated with real estate investments and notes financing. After several interviews we decided that it was best to approach each of the two ventures separately in order to best position each of their offerings into a marketing space that allows the individual target markets to interact with the brand(s) based on the emotional connectors and the motivation for each entity. We discovered the Brand DNA for each of the two, and developed a tag line that capture the Brand essence.
The customer trusted us to create and implement a logo that went beyond the “safe” imagery often associated with the industry. As both of these entities offer less-than-conventional methods of addressing real estate financing and investing, we transferred that uniqueness into the brand identity. The selected logo was then adapted for the “related” company, retaining the basic design direction yet creating enough distinction that would set them apart. While the two brands are related, there is enough distinction between them to achieve adequate differentiation. See the results in action below.
Thank you, Doru and the talented team at Dreambox Creative, for the major role you have played in the future success of our two businesses, Soaring Eagle Ventures and Soaring Eagle Capital. My husband and I look forward to a continuing relationship with you and your magical creativity.
