Dreambox Creative was hired to develop brand strategy and identity for 2 related companies associated with real estate investments and notes financing. After several interviews we decided that it was best to approach each of the two ventures separately in order to best position each of their offerings into a marketing space that allows the individual target markets to interact with the brand(s) based on the emotional connectors and the motivation for each entity. We discovered the Brand DNA for each of the two, and developed a tag line that capture the Brand essence.
The customer trusted us to create and implement a logo that went beyond the “safe” imagery often associated with the industry. As both of these entities offer less-than-conventional methods of addressing real estate financing and investing, we transferred that uniqueness into the brand identity. The selected logo was then adapted for the “related” company, retaining the basic design direction yet creating enough distinction that would set them apart. While the two brands are related, there is enough distinction between them to achieve adequate differentiation. See the results in action below.
