A good organization, one that delivers outstanding results, will still project a mediocre image if its message focuses solely on technical jargon and industry competency. To escape the crowded generic perception, an organization needs a vision or purpose statement that inspires, internally the team, and externally the community. So it was the case with F+H Construction, Inc., a great organization that has …
Building business based on brand discovery and new identity
When we first met Jens, he was working as an engineer for an international solar technology company. As we talked, he mentioned frequently that his engineering mindset greatly influenced his thinking and decision making. Shortly after sharing the LookInside process with him, specifically the method of discovering one’s DNA in order to professionally retool their life, he decided to engage with us. The …
Branding the consultant to the next level
Our organizations are filled with examples of people who want to live out their purpose but for a reason or another they don’t. These people feel unfulfilled, living at a fraction of their life potency. The result is often a lower net profit for any organization, and a void that affects the rest of us. Honest conversation, accountability, the inspiration …
Rebrand process ushers improved culture and customer experience
Dreambox was called upon to position and rebrand a new division of the Paramount Mortgage firm, the Paramount Partners Group. After establishing clear objectives, we took fifteen PPG team members through a discovery process and the subsequent steps to create the new brand platform. The first goal of this process was to discover and distill the ingredients that make Paramount Equity …
Continuing the legacy of trust and responsibility
Following a position as an executive vice president of an insurance brokerage, Jim returned to the foundation of home building. He started his own business as a consultant and contractor. Over the years he had developed a reputation of one who cares and gives his best to his projects. “My primary interest is not to saturate myself with heavy projects …