Metaphors often times help convey an idea better than a rational argument or analytical approach. In the case of Andre Field, a professional athlete who decided to launch his business carreer in consulting and coaching, the metaphor is a natural result of a clever Brand Strategy that uses the personal Brand DNA as its starting point. Based on truth, the Brand needs not defend its position bur rather projects it, over and over. The Design direction picked up the Naming and TagLine we created and successfully realized into a Logo that actually made it on the pages of LogoLounge Master Collection, released early 2012.
