KIND WORDS
Thank you, Doru and the talented team at Dreambox Creative, for the major role you have played in the future success of our two businesses, Soaring Eagle Ventures and Soaring Eagle Capital. My husband and I look forward to a continuing relationship with you and your magical creativity.
Metaphors often times help convey an idea better than a rational argument or analytical approach. In the case of Andre Field, a professional athlete who decided to launch his business carreer in consulting and coaching, the metaphor is a natural result of a clever Brand Strategy that uses the personal Brand DNA as its starting point. Based on truth, the Brand needs not defend its position bur rather projects it, over and over. The Design direction picked up the Naming and TagLine we created and successfully realized into a Logo that actually made it on the pages of LogoLounge Master Collection, released early 2012.
Not only did the client love the Name, Tagline and Logo we created for them, but Logo Lounge (a Rockport Publishing compendium of some of the best logos worldwide) featured the Logo in their 2011 Logo Lounge Master Library 3 Book – Shapes & Symbols.
Even though this was not the concept the Client chose in the end, we felt this concept was strong and appropriate for the digital medium the company was designed to live in. Guess LogoLounge (Rockport Publishers) felt the same way about it and featured it in their 2010 LogoLounge 6.
LogoLounge selected concept. LogoLounge 6. (2010)
Client-approved Concept
Identity System
