Dental Haven engaged Dreambox to rework their entire go-to-market strategy. The challenge with any dental office is nobody likes going to the dentist. No surprise here. Several focused surveys revealed the main motivation for visiting a dentist is not to have healthy teeth. Patients say that eliminating pain or being able to smile confidently are the two main reasons for …
Full rebrand brings about business growth
A good organization, one that delivers outstanding results, will still project a mediocre image if its message focuses solely on technical jargon and industry competency. To escape the crowded generic perception, an organization needs a vision or purpose statement that inspires, internally the team, and externally the community. So it was the case with F+H Construction, Inc., a great organization that has …
Rebrand as a catalyst to improved customer experience
Partners Mortgage decided they company needed a fresh sense of vision and purpose, a re-energized proposition that will inspire the current team and attract new talent. More importantly, they considered its audience, its wants and needs. Dreambox was hired to diagnose the state of the brand and make recommendations. After surveying the leadership team and several segments of Partners’ audience, …
Branding the consultant to the next level
Our organizations are filled with examples of people who want to live out their purpose but for a reason or another they don’t. These people feel unfulfilled, living at a fraction of their life potency. The result is often a lower net profit for any organization, and a void that affects the rest of us. Honest conversation, accountability, the inspiration …
Rebrand process ushers improved culture and customer experience
Dreambox was called upon to position and rebrand a new division of the Paramount Mortgage firm, the Paramount Partners Group. After establishing clear objectives, we took fifteen PPG team members through a discovery process and the subsequent steps to create the new brand platform. The first goal of this process was to discover and distill the ingredients that make Paramount Equity …