When Greg Switzer, Off The Leaf’s CEO approached Dreambox, his vision for his Company was to provide more than good coffee. As most visionaries, he wants to change the world. To combine something we love so much, like coffee, with sustainability for coffee growers, and a system that would give anyone the ability to support one of their causes. Off the Leaf Coffee offers hand-crafted coffee and teas, wholesome foods and artisan desserts in a relaxed environment, and access to changing the world.
The Brand Strategy we crafted combines elements of the Company’s distilled Brand DNA, the target audience make-up, and the transfer of value that combines both. We created a tagline, product naming, complete identity system, packaging, investor collateral, point of purchase, online presence, social media collateral and advertising.
Dreambox thoughtfully extracted the DNA of our culture and purpose, then turned that information into words and images that reflect our values and connect us with our customers. Every CEO should go through this process.