Renew, revive and refocus a camp & conference center in the Santa Cruz county

When Chuck Wysong, Executive Director of Mission Springs Camp & Conference Center, approached us about re-crafting their online presence we quickly realized they needed more than a brand refresh. After several interviews, we started a process that began with clarifying strategy, organizing the brand architecture for the 3 separate entities that make up Mission Springs, and creating key marketing messages that capture the essence of each program. Dreambox visited the camp and conducted several workshop with key team members. We redesigned logos for each of the programs, dedicated Identity Systems for each of the programs, camp wayfinding signage, and a renewed digital presence.