One of the most critical qualities of today’s relevant brands is their level of responsiveness to what is happening right now. Who is paying attention to this in your organization?
Brand values provide the best opportunity for your organization to act out its core beliefs. They translate into day to day behavior. And that’s what our audience pays attention to.
We often attend to the urgent at the expense of the important. Avoid burnout and drift by revisiting and recasting vision for your organization. It will energize you and your team. It will inspire your customers.
Building a strong brand platform, a sound strategy, is the foundation that can sustain your organization through economical ups and downs and the ever-increasing technological maelstrom. It’s what smart brands do first.
Communication, practices, and the relationships between customers and brands are morphing. Experience in the industry is not enough to succeed. The rules have changed.
Organizations who undergo a ReBrand process make two common mistakes. These mistakes limit the very results sought after in the first place.
In 3 months Dreambox helped bring this product from idea to product on national catalog. The result? LSL755 was able to patent the invention and enter into an agreement with Grainger and HD Supply Construction & Industrial.
An army veteran California native, Jim’s adventurous spirit and problem-solving nature eventually led him to a career as a contractor and consultant. According to Jim, Dreambox was a necessary part of designing his new business.
Customer experience will make or break how a customer feels about a Brand, and should be a top priority for anyone who is building one.