• Making a great brand stronger
  • Renew, revive and refocus a camp & conference center in the Santa Cruz county
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    Launching a new CPA/investment advisory brand
  • Rebrand effort drives vision and team culture for construction company
  • A brand new smile for a dental provider
  • Full rebrand brings about business growth
  • Launching a successful organizational growth consultancy brand
  • Rebrand as a catalyst to improved customer experience

How to Stay Relevant in the New Year

One of the most critical qualities of today’s relevant brands is their level of responsiveness to what is happening right now. Who is paying attention to this in your organization?

Recommit To Your Values

Brand values provide the best opportunity for your organization to act out its core beliefs. They translate into day to day behavior. And that’s what our audience pays attention to.

Revisit & Recast Vision

We often attend to the urgent at the expense of the important. Avoid burnout and drift by revisiting and recasting vision for your organization. It will energize you and your team. It will inspire your customers.

Build Your Brand Platform First

Building a strong brand platform, a sound strategy, is the foundation that can sustain your organization through economical ups and downs and the ever-increasing technological maelstrom. It’s what smart brands do first.

The New Rules Of Branding

Communication, practices, and the relationships between customers and brands are morphing. Experience in the industry is not enough to succeed. The rules have changed.

Rebranding? Avoid The Two Most Common Mistakes

Organizations who undergo a ReBrand process make two common mistakes. These mistakes limit the very results sought after in the first place.