When the executive team at RNR approached Dreambox they were aiming for simply updating their online presence. After consulting and conducting a brand audit it became obvious that any efforts had to begin at a strategic level. What was needed is a simple compelling vision that could be transferred to the entire organization and prospective clients. A clear set of values, a sense of alignment between the team members, and articulated expectations for each of those values so they can be practiced every day, shaping the organizational culture.
Rebrand effort drives vision and team culture for construction company
Deliverables
- Brand Strategy & Definition
- Tagline & Messaging
- Brand Identity & Guidelines
- Web & Mobile Presence
- Bid & Presentation Collateral
- Permission Marketing
- Social Media Communication