A good organization, one that delivers outstanding results, will still project a mediocre image if its message focuses solely on technical jargon and industry competency.
To escape the crowded generic perception, an organization needs a vision or purpose statement that inspires, internally the team, and externally the community.
So it was the case with F+H Construction, Inc., a great organization that has delivered consistent results over the years. They reached out to us with a request of rebuilding their corporate website. Based on the findings of our Brand Audit we recommended a major rebrand instead, in order to highlight the organization’s true value and competency.