Partners Mortgage decided they company needed a fresh sense of vision and purpose, a re-energized proposition that will inspire the current team and attract new talent. More importantly, they considered its audience, its wants and needs. Dreambox was hired to diagnose the state of the brand and make recommendations. After surveying the leadership team and several segments of Partners’ audience, …
Rebrand process ushers improved culture and customer experience
Dreambox was called upon to position and rebrand a new division of the Paramount Mortgage firm, the Paramount Partners Group. After establishing clear objectives, we took fifteen PPG team members through a discovery process and the subsequent steps to create the new brand platform. The first goal of this process was to discover and distill the ingredients that make Paramount Equity …