Dreambox was called upon to position and rebrand a new division of the Paramount Mortgage firm, the Paramount Partners Group. After establishing clear objectives, we took fifteen PPG team members through a discovery process and the subsequent steps to create the new brand platform.
The first goal of this process was to discover and distill the ingredients that make Paramount Equity and Paramount Partners Group relevant to their individual audiences.
The second goal to uncover gaps in the internal and external communication that, if fixed, could attract the right talent. Clarifying the service offering and communicating it with simplicity would enable growth and drive substantial success.