Partners Mortgage decided they company needed a fresh sense of vision and purpose, a re-energized proposition that will inspire the current team and attract new talent. More importantly, they considered its audience, its wants and needs. Dreambox was hired to diagnose the state of the brand and make recommendations.
After surveying the leadership team and several segments of Partners’ audience, we recommended a rebrand plan that started with brand reposition, messaging strategy and a fresh brand identity. We also recommended re-crafting the online experience, updating various tools used during the sales process, and prototyped an effort that would define the organizational culture and align customer experience to it.