Following a position as an executive vice president of an insurance brokerage, Jim returned to the foundation of home building. He started his own business as a consultant and contractor. Over the years he had developed a reputation of one who cares and gives his best to his projects. “My primary interest is not to saturate myself with heavy projects but to take on projects that make a difference.”
Developing such a solid reputation can be challenging for a burgeoning business. I met Jim after one of my speaking engagements. According to him, Dreambox was a vital part of developing his new business. Our process included strategic sessions that helped us craft a tagline, marketing messages, and articulate the company’s unique proposition while maintaining its core attributes.
The brand platform includes a complete identity system, marketing materials and online presence. We further executed a marketing plan that brought exposure to the company and its service offerings.