Branding coffee and causes

When Greg Switzer, Off The Leaf’s CEO approached Dreambox, his vision was to provide more than good coffee. As most visionaries, he wants to change the world. To combine something we love so much, like coffee, with sustainability for coffee growers, and a system that would give anyone the ability to support one of their causes. Off the Leaf Coffee offers hand-crafted coffee and teas, wholesome foods and artisan desserts in a relaxed environment, and access to changing the world.

Deliverables

Brand Strategy
Logo & Identity Design
Product Naming
Tagline
Investor Collateral
Packaging
Point of Purchase
Presentation Materials
Online & Mobile Presence

The strategy combines elements of the company’s distilled brand DNA, the target audience various personas, and the intrinsic value that relates to them. We created a tagline, product naming, complete identity system, packaging, investor collateral, point of purchase, online presence, social media assets and advertising.

Growing the brand experience

Packaging, coffee cups, loyalty cards extend the brand experience beyond identity. We named the energy bar “ThreeThirty” based on the time of the day most people experience a dip in their energy. The bar’s transparent packaging reveals its wholeness.

Dreambox thoughtfully extracted the DNA of our culture and purpose, then turned that information into words and images that reflect our values and connect us with our customers. Every CEO should go through this process.

Greg Switzer — President and CEO, OTL Coffee Company, Inc.