LSL755 offers innovative, elegantly-simple practical solutions that protect time, life, equipment and capital.
The current ladder usage for construction professionals present a number of challenges.
Angling a ladder correctly involves reading, understanding and correctly following the instructions described on the stickers attached to every ladder sold. Not only are such instructions difficult to grasp and correctly apply, but since they are quite complex and often ignored, many operators neglect them thus putting themselves in danger of falling.
Ladder falls account for the 2nd cause of dismemberment and death in the construction industry. This presents a great deal of risk to the construction worker, and financial liability to the business that employs him.
The professionals behind the LSL755 invention have the added challenge of competing with all the other inventors who have filed for patent, but were not able to attract the attention of the ladder manufacturers or that of the 3rd party equipment and resources for the industry.
Even though the race to market was an important factor in launching the Brand, Dreambox did not want to circumvent the process by taking any shortcuts that would ultimately reduce the results. Our team conducted in-depth interviews, assessments and workshops to ensure we prepare a solid marketing strategy and create an authentic Brand. Following Brand Strategy, which included Brand DNA, Brand positioning, Tagline and naming, we created Brand Identity which utilizes a visual language compatible with the Brand’s emotional connectors and integrates well within the current visual landscape of the industry. We developed an online presence, marketing collateral, and a Brand Platform that helped the company attract and secure the attention of its intended audience.
In 3 months we crafted the Brand’s strategic positioning and identity, designed and produced the sales packaging, collateral and online presence. LSL755 was able to patent the invention and enter into an agreement with Grainger and HD Supply Construction & Industrial who now carry the solution in their catalog. Dreambox helped bring this product from idea to product on catalog.
We turned to Dreambox; their process is truly impressive. The branding differentiated us. Dreambox strives for a quality and standards truly unique and rare; it is a breath of fresh air.